How the Media Influences Our Fear of Terrorism

Good article that crunches the data and shows that the press's coverage of terrorism is disproportional to its comparative risk.
This isn't new. I've written about it before, and wrote about it more generally when I wrote about the psychology of risk, fear, and security. Basically, the issue is the availability heuristic. We tend to infer the probability of something by how easy it is to bring examples of the thing to mind. So if we can think of a lot of tiger attacks in our community, we infer that the risk is high. If we can't think of many lion attacks, we infer that the risk is low. But while this is a perfectly reasonable heuristic when living in small family groups in the East African highlands in 100,000 BC, it fails in the face of modern media. The media makes the rare seem more common by spending a lot of time talking about it. It's not the media's fault. By definition, news is "something that hardly ever happens." But when the coverage of terrorist deaths exceeds the coverage of homicides, we have a tendency to mistakenly inflate the risk of the former while discount the risk of the latter...