Your security on the Internet depends on the security of millions of Internet-enabled devices, designed and sold by companies you've never heard of to consumers who don't care about your security.
The technical reason these devices are insecure is complicated, but there is a market failure at work. The Internet of Things is bringing computerization and connectivity to many tens of millions of devices worldwide. These devices will affect every aspect of our lives, because they're things like cars, home appliances, thermostats, light bulbs, fitness trackers, medical devices, smart streetlights and sidewalk squares. Many of these devices are low-cost, designed and built offshore, then rebranded and resold. The teams building these devices don't have the security expertise we've come to expect from the major computer and smartphone manufacturers, simply because the market won't stand for the additional costs that would require. These devices don't get security updates like our more expensive computers, and many don't even have a way to be patched. And, unlike our computers and phones, they stay around for years and decades.
An additional market failure illustrated by the Dyn attack is that neither the seller nor the buyer of those devices cares about fixing the vulnerability. The owners of those devices don't care. They wanted a webcam — or thermostat, or refrigerator — with nice features at a good price. Even after they were recruited into this botnet, they still work fine — you can't even tell they were used in the attack. The sellers of those devices don't care: They've already moved on to selling newer and better models. There is no market solution because the insecurity primarily affects other people. It's a form of invisible pollution.
And, like pollution, the only solution is to regulate...
Regardless of what you think about regulation vs. market solutions, I believe there is no choice. Governments will get involved in the IoT, because the risks are too great and the stakes are too high. Computers are now able to affect our world in a direct and physical manner.
Security researchers have demonstrated the ability to remotely take control of Internet-enabled cars. They've demonstrated ransomware against home thermostats and exposed vulnerabilities in implanted medical devices. They've hacked voting machines and power plants. In one recent paper, researchers showed how a vulnerability in smart light bulbs could be used to start a chain reaction, resulting in them all being controlled by the attackers — that's every one in a city. Security flaws in these things could mean people dying and property being destroyed.
...Our choice isn't between government involvement and no government involvement. Our choice is between smarter government involvement and stupider government involvement. We have to start thinking about this now. Regulations are necessary, important and complex — and they're coming. We can't afford to ignore these issues until it's too late.