It is true: we will be able to do more stuff if we focus on managing our time, but in today’s business environment, we don’t need more repetitive, synchronized activity like we did in the Industrial Revolution. We need more thinking, more creativity, and more problem solving. A focus on time will undermine all of these. It will make you feel more overwhelmed and miserable too! Time management was a brilliant invention, and helped to transform society 250 years ago. It is just not helpful anymore; in fact it’s harmful in a world of too much. It’s time to develop a different strategy—one that starts from the recognition that, in our overloaded world, the greatest shortage is not time, but attention. Put another way; time is no longer money.
