So again, why have all the people been fooled all this time? Twenty years have passed since the industry reached saturation and prices keep rising. Today the average cable bill is projected to rise to $200/month by 2020.
My answer is that disruption is predictable. Users are cutting cords, the “uncabled” or “never-cabled” are a significant portion of the population. 13.5% of broadband households with an adult under 35 have no pay-TV subscriptions. 8.6 million US households have broadband Internet but no pay-TV subscription. That’s 7.3% of households, up from 4.2% in 2010. Another 5.6 million households “are prime to be among the next wave of cord-cutters,” according to Experian.